Become a Partner
For churches, digital ministries, campus ministries and Christian businesses & non-profits.
Targeted Marketing
You may be wondering how we bring people to this platform.
Reach a bigger audience.
1. Christian Influencers
There are many Christian content creators who have amassed very large followings, as well as many others who are on the rise. This is where many young people consume their knowledge and information on Christianity. We hope to partner with these digital ministries in order to bring more viewers to this platform.
We aim to create mutually beneficial relationships with Christian influencers, in which they are able to be found by more people through being highlighted on our platform, while they advocate for us occasionally on their own platform. We hope this brings many individuals already searching for God through these digital ministries to our platform in hopes of bringing them to more spiritually nourishing content and connecting them to local Chrisitan people, events and communities.
Target the specific area of your ministry.
2. Deep Sea Fishing
In Luke 5, Jesus tells his disciples to go into the deep waters of the Sea of Galilee and throw their nets out. Despite not catching anything earlier, they bring in more fish than their boats can handle. The Sea of Galilee was the central, connecting space between many of the cities that came to be evangelized. The internet, also known as the digital sea, is our modern-day Sea of Galilee. It is the central, connecting space to many different cities and people.
What are the cities spread out on the shore of the Sea of Galilee in today's world? They are the social media platforms spread out among the digital sea of the internet. What are today's nets? The vast amount of location specific Facebook groups and Instagram Pages. These pages are typically packed full of people who live in specific areas with specific shared interests. This is where our team throws out our nets in hopes of bringing them to our platform.
There are many location-based Christian Facebook groups and campus ministry Instagram pages. These individuals, typically college aged or slightly older, but stretching to an older demographic as well, are already interested in Christianity. This makes it more likely that they will check out our platform, given that our goal is to help them find a wide variety of local Christian events, communities of faith, godly mentorship and Christian content.
Spread word of your ministry far and wide.
3. The Silicon Road
Marketing is not a modern concept; in fact, it's always been a part of human history, whether it's been intentional or not. Through the trade of goods across many different empires and kingdoms, the Silk Road gave birth to a master marketing strategy.
These items became vehicles, carrying messages spread far and wide. Merchants became missionaries. The spread of Christianity was not a single funded marketing campaign but was rather integrated into the products that Christians carried and dispersed throughout the world.
Each of our commonly used, high visibility products have an intriguing QR code on it. When scanned, this QR code leads to this platform, designed to connect viewers not only to Christian content, but to Christian events, faith-based communities and mentors nearby. Wherever our products travel, God's message travels with them.
Be marketed by others.
4. Share Your Faith Challenge
Here at This Cup Overflows, we really encourage all of our users to share their own faith with others. For many, this can be a daunting task, but fortunately there are many ways to share the Gospel even if you are shy and feel not equipped. Since each of our products have a QR code leading to this platform, designed to bring people to Christ through spiritual content and local fellowship, our hope is that these products can be gifted to loved ones who could use spiritual nourishment.
With each of these products being bought and gifted to others, more eyes will hopefully come across the message of the Gospel through discovering your content or local communities and events. We pray this creates the momentum of a "Pay it Forward" challenge, in which those who receive the gift, may share with another.
We also provide sharing links on every major page of our platform, meant to inspire and encourage users to share with their friends on social media. We hope to create a wildfire effect as more people are connected to content, events, people and communities of faith that have impacted them personally. Our goal is to create a culture of sharing the seeds of faith on this platform with others.
Be seen by consistent viewers.
5. Forming Spiritual Habits
Last but not least, the products chosen to be the vehicles of this message and platform are intentionally items we often use daily. This includes coffee bags, Keurig cups, tea, cups and mugs. The purpose behind this is to help people form the spiritual habit of having a daily "Quiet Time" with God through the content on our platform while sipping their daily cup of coffee or tea.
The daily habit of making coffee and tea already exists for most people. We decided to put our platform's QR code on these items in order to serve as daily reminders to take in some spiritual nourishment with their morning routine. This provides a consistent viewership, and we hope this allows many content creators and communities of faith to not only be seen, but to form long term relationships.
Our deepest hope is that people are able to be fed spiritually every day of the week, not just on Sunday. For many busy people, this seems impossible, and it can be hard to know where to start. We hope to make that simple, using the items they use every day to remind them to seek God.
Benefit from active marketing campaigns.
6. SEO Experience
Justin Henderson is passionate about empowering individuals and strengthening communities. With expertise in SEO, content creation, and marketing automation, he blends compelling storytelling with data-driven insights to inspire action and build lasting connections.
A Liberty University graduate with a B.S. in Information Systems, Justin combines technical knowledge with creative vision. He holds certifications in Google Project Management and Google Analytics, equipping him to design seamless workflows, analyze data, and optimize campaigns for meaningful impact.
Beyond his professional skills, Justin is committed to helping others experience growth, transformation, and renewed hope. He believes in connecting people to resources that foster purpose and progress, both personally and spiritually.
Justin Henderson
Exposure & Customization
Allow people to discover your ministry.
Niche Demographic
This platform houses a collaborative marketing strategy with many others who have the same Christian target demographic, including Christian businesses, schools, churches, campus ministries and content creators. Since this platform houses many ministries that share the same Christian demographic, there is a chance someone will find you or your ministry through the products, QR codes and marketing of another.
Showcase & Customize Profile
Our platform provides you space to showcase all information relevant to your ministry, which you can customize to include your website, content, socials, livestream, location, schedule and events. This is the central hub for your ministry, the place where people will find you.
This is where people will find you once you become a partner.
Showcase Your Events & Schedule
You are able to share upcoming events and updates within our "Local Events Page" for all to see, allowing users to find your events without going directly to your profile page. This provides another means for people to find you and your ministry. We organize our events into categories and locations, making it easy for people in your local area to discover what you have going on, including your weekly schedule.
Showcase Your Products & Services
You are also able to provide updates on discounts and new releases, while also selling your products directly from our platform's shop, allowing users to find your products and services without going directly to your profile page. We have organized products and services based on categories and location-based services as well.
Catalogue & Opportunities
QR Products
We provide content creators, churches, organizations and businesses highly effective marketing through the strategic use of our platform, products and QR codes. Coffee time is an age-old tradition at most communities of faith. Our mission is simple - transform common, everyday items into seeds of faith, by creating digital pathways to your ministry on our platform.
However, The Silicon Road strategy is much more than just products and QR codes. It is the platform that acts as the glue holding it all together, by providing a means for people to find your digital information from the commonly used items they interact with every day.
How is this different than printing your own QR codes that lead to your website? Our platform and collaborative structure allow your ministry to be found by those who are led to our platform from other sources independent from you.
QR codes can be printed on Keurig cups for building use and given as giveaways.
QR codes can be printed directly on our disposable coffee cups to give away.
QR codes can be printed on coffee cup sleeves, then put on your existing cups.
QR codes can be printed on coffee mugs for people to use at home.
QR codes can be printed on business cards that you can give away.
QR code stickers that can be placed on your existing cups or sleeves.
Bulk Deals, Fundraising & Commission
Our fundraising & commission strategy is only possible due to our partnerships with Christian tea and coffee companies & non-profits. We provide a catalogue full of different options, quantities and price points, which allows you to choose which products may be best for your community.
Our goal is to give Christian content creators, churches and communities the ability to fundraise and earn commission from selling Christian coffee and tea. Most people in their communities already purchase these products from secular companies. They should be inclined to buy the same quality product from your ministry, knowing it helps your shared mission.
Our goal is to create a system that provides for the needs of your community, while also potentially saving money and creating monthly, passive income for your ministry. Depending on the Christian coffee brand, you may be able to save money on buying in bulk, make money by fundraising programs or generate commission for all coffee bought that is referred by you.
Interested in Partnering Together?
We partner with ambassadors, content creators, churches, campus ministries, businesses and organizations.